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What do clients want from B2B research?

We asked some B2B market research buyers and users in the finance sector about their experience

What drives Electric Vehicle adoption for UK consumers?

Sharing some highlights from our 2023 study

How to write a great qualitative discussion guide

Tips for writing a qualitative discussion guide

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Applying insight from behavioural science

Exploring how social media can enhance market research efforts.
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Useful market research rules of thumb

How long is my survey? Discussion guide?
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Understanding cultural differences

An introduction to how local norms impact global insight
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